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NMA: New Media Age - ima Entry Brochure (Page 5)

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NMA: New Media Age - ima Entry Brochure
Please indicate any information on either the entry form or in the
supporting material that is for the judges' eyes only. Although the
bulk of the material will not be reproduced, the entry forms provide
the basis for the winners' citations in the Book of the Night. However,
any material marked as commercially sensitive will not be used.
Entries must arrive and payments have cleared by 30th July 2004.
Any entry may be withdrawn for any reason up until 5.30pm on
20th August 2004 upon written request to the organisers. However
the entry fee is non-refundable.
Entries cannot be returned by post. If requested, entries will be
available for collection from 1st to 15th December 2004. Please call
prior to collection. New Media Age accepts no responsibility for loss
or damage to material submitted.
The judges decisions are final and no correspondence will be
entered into regarding them.
Winners will be announced at the Awards ceremony at the Royal
Lancaster Hotel on Wednesday 10 November 2004. To book places
please complete a dinner booking form and return with payment. A
selection of winners will also be showcased at an NMA Masterclass
two weeks after the awards. Full details will appear on the NMA Web
The awards are open to any interactive marketing or advertising
campaign run during 2003/2004.
Projects may be entered into more than one category as
appropriate, but an entry fee must be paid for each category entered.
The majority of categories are open to entries from any interactive
medium or combination of media; only in the "Best Use Of..."
categories is entry restricted to the specific medium or platform.
The judges reserve the right to recategorise entries if they think
another category would be more suitable. However, they cannot be
expected to routinely recategorise incorrectly entered projects.
Sponsors are not allowed to enter the category they are sponsoring.
Entries must cover the criteria set out for each category. They may
be accompanied by supporting information no longer than two sides
of A4. The first round of judging will be done solely on the basis of the
written submissions.
Please make sure any access details and passwords needed for
judging are supplied, that they work, and that they will continue to
work until the awards ceremony on 10 November 2004.
If you are entering an iTV project, please make sure you supply your
entries, where possible, in a format that will allow the judges to
interact with the content in the manner that was intended for the
viewers. The judges will be using a range of playout facilities,
including PC/Mac (for Director or similar formats), Liberate and
Sky/OpenTV developer environments, MHEG stream sources and live
access to all digital platforms. Content should be submitted as an
interactive digital file (emulating the interactive TV application,
capable of playing on a PC or Mac platform where the interactivity is
controlled via a keyboard); or in a variety of source file formats. The
judges will accept a VHS tape if other formats are not possible.

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