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NMA: New Media Age - ima Entry Brochure (Page 4)

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NMA: New Media Age - ima Entry Brochure
Your entry should consist of a completed entry form or a written
submission of no more than 1,000 words. It may be accompanied by
supporting material up to a maximum of two sides of A4.
For entry into categories 1 to 13, your entry must include:
Campaign name and brand name
Name of brand owner
Names of agencies/consultancies involved in the campaign
Campaign launch date
Web site address (if applicable)
User name and password for judges (if required)
Brief description of the brand's interactive marketing and advertising
efforts to date
Budget for campaign
Campaign objectives
Strategy for achieving those objectives
Brief description of any offline marketing or advertising activity
either integrated with the campaign or running in parallel to it
Target market
Details of advertising placement (where appropriate)
Evidence of how successfully the objectives were met (including
third-party verification if possible)
Return on investment
For Category 14: Special Award for Technological Innovation
In addition to the above, please give details of the technology involved
in the campaign, including a brief description of competitor activities
and what makes the technology used unique.
For Category 15: Agency of the Year
Your entry must include:
Name of the agency being entered
Number of staff
Names and brief details of key staff
Turnover figures for the last three years (turnover figures must be
signed off by the agency's finance director or MD)
Details of new business wins in the judging period
Details of key campaigns launched in the judging period, including
viewing details (i.e. user name and password for the judges),
budgets, objectives, strategy, target market, placement details,
evidence of success and return on investment.
Category 16: The Grand Prix cannot be entered directly, but will be
chosen by the judges from the winners of the other categories.

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