The Awards aim to recognise and celebrate the best in marketing and
advertising across the Internet, wireless and interactive TV; promote
the power of interactive marketing and advertising to the broader
marketing industry; emphasise effectiveness in order to allow small
companies to compete on an equal footing with larger ones; and
provide a benchmark of excellence from which the industry can learn
and on which it can build.
Entries can be made using the downloadable forms at
www.nma.co.uk/imaawards04, or by answering the questions set out in
the Categories section of this brochure. Some categories have specific
entry requirements, so please make sure you take this into account
when preparing your entry. You may also add supporting material up
to a maximum of two sides of A4, which should be submitted with your
entry. All entries must be received by 5.30pm on 30th July 2004.
1
Finance
2
Automotive
3
Consumer Products and Services
4
Technology
5
Travel
6
Entertainment
7
Best Use of Rich Media
8
Best Use of Search Marketing
9
Best Use of Viral Marketing
10
Best Use of E-mail
11
Best Use of Wireless
12
Best Use of Interactive TV
13
Best Use of Multiple Channels
14
Special Award for Technological Innovation
15
Agency of the Year
16
The Grand Prix
CATEGORIES
AIMS OF THE AWARDS
ENTRY DETAILS
