NMA: New Media Age - get Asset (Page 9)

NMA: New Media Age get Asset Page 9

INTUITIVE MEDIA RESEARCH SERVICES

NOTE: This Report is Copyright Intuitive Media Limited and may be used only for agreed research and
educational purposes, and may be quoted in reports and presentations provided Intuitive Media is
clearly and prominently credited as source. Terms of Use apply.

© Copyright 2006 Intuitive Media 6/12/06

9

Age differences
Breaking ownership down by year group we find that 53% of children as young as 8 years old say they
own their own mobile phones, This rises to 85% of 11 to 12 year olds and 72% of 12­13 year olds.

Year 8 (12­13 years)

72%

Year 7 (11­12 years)

85%

Year 6 (10­11 years)

71%

Year 5 (9­10 years)

63%

Year 4 (8­9 years)

53%

Gender & Age Differences
Slightly more girls own mobile phones than boys.