INTUITIVE MEDIA RESEARCH SERVICES
NOTE: This Report is Copyright Intuitive Media Limited and may be used only for agreed research and
educational purposes, and may be quoted in reports and presentations provided Intuitive Media is
clearly and prominently credited as source. Terms of Use apply.
© Copyright 2006 Intuitive Media 6/12/06
6
HEADLINE FINDINGS
Most of the 1477 children surveyed own a mobile phone. They use them mainly at home evening and
weekends to call parents and friends. Very few use their phones at school. A large minority of children
pay their own mobile phone bills. Children like to share music with their friends and most of them play
music on the move. They spend money on downloading ring tones and other resources. A minority
access the Internet on their phones.
Where parents make rules for children's mobile phone use they relate to using their phone credits
wisely, not making prank calls, giving our private information or talking to strangers.
Ownership
72% own their own mobile phone
53% of 8 to 9 year olds own their own mobile phone
Phoning
Most children call their friends and parents
Most use is at weekends and in the evenings
Only 7% say they use their mobile during school playtimes
52% use their phones in private without supervision
43% say they pay for their own mobile phone bills
Other uses
The activities children already do include:
80% use MP3 players, mobile phones or iPods to listen to music on the move.
29% of the children say they use the Internet on their mobile phones at least once a month
29% say they share music with their friends via Bluetooth
22 to 25% download ring tones, music, games and pictures.
21% say they like to play music out loud in public places.
22% send emails using their mobile phones
18% buy things for their phones:
Most children who watch videos on their phones watch videos they've made themselves
The activities children most wished to do were related to video, music and games:
45% want to take video, and send video messages to friends
45% want to download and share music with friends via Bluetooth
44% want to download games
Safety
23% of girls and 16% of boys said they had received bad message on their mobile phones. The
messages ranged from unwanted advertising to insults from friends, bullying, rude messages and
images, to scary and threatening calls.
