NMA: New Media Age get Asset Page 23
INTUITIVE MEDIA RESEARCH SERVICES
NOTE: This Report is Copyright Intuitive Media Limited and may be used only for agreed research and
educational purposes, and may be quoted in reports and presentations provided Intuitive Media is
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© Copyright 2006 Intuitive Media 6/12/06
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Question 11: How much do you spend a week on extra stuff like stuff like ring
tones for your phone?
Results
73% of children say they spend nothing on ring tones and stuff
19% spend between £1 and £5
4% spend between £5 and £10
3% spend more than £10
So 26% spend £1 a week or more.
Age and Gender Differences
There seems to be a peak at 10 to 11 years old when boys spend money on downloading ring tones
and things for their mobile phones.
