INTUITIVE MEDIA RESEARCH SERVICES
NOTE: This Report is Copyright Intuitive Media Limited and may be used only for agreed research and
educational purposes, and may be quoted in reports and presentations provided Intuitive Media is
clearly and prominently credited as source. Terms of Use apply.
© Copyright 2006 Intuitive Media 6/12/06
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Content
Introduction: Authentic Learner Voice........................................................... 3
Industry Sector Research ........................................................................................................................3
The Samples ............................................................................................................................................3
The Surveys .............................................................................................................................................4
The Results...............................................................................................................................................4
HEADLINE FINDINGS.................................................................................. 6
Ownership.................................................................................................................................................6
Phoning.....................................................................................................................................................6
Other uses ................................................................................................................................................6
Safety ........................................................................................................................................................6
The future .................................................................................................................................................7
SURVEY RESULTS ..................................................................................... 8
The Sample ..............................................................................................................................................8
Mobile Phone Ownership.........................................................................................................................8
Question 1: Do you have your own mobile phone?............................................................................8
Phoning...................................................................................................................................................10
Question 2: Who do you call?............................................................................................................10
Question 3: When do you use your mobile phone most? ................................................................11
Question 4: Where do you use your mobile phone most? ...............................................................12
Question 5: Who pays your mobile phone bill? ................................................................................13
Other uses ..............................................................................................................................................14
Question 6: Which of these things do you do with your mobile phone? Which do you want to do?
.............................................................................................................................................................14
Question 7: What do you use to listen to music on the move?........................................................17
Question 8: What videos do you watch on your phone? Where do you get them from? ...............18
Question 9: How often do you use the Internet on your phone? .....................................................19
Safety ......................................................................................................................................................20
Question 10: Have you ever got bad messages or rude stuff on your phone? ..............................20
Question 12: Have you ever been asked to check your age for stuff you are buying for your
phone? ................................................................................................................................................24
Question 13: What stops you going on the Internet on your phone? ..............................................25
Question 14: What rules do your parents have about how you use your mobile phone?..............26
Children talking about rules for mobile phones ................................................................................26
The Future ..............................................................................................................................................29
Question 15: What sorts of things do you wish you could do on your phone in the future that you
can't do today? ...................................................................................................................................29
Question 16: If you already have a mobile phone now what make and model is it?......................31
Question 17: If you bought a new mobile phone what make and model would you like?..............32
Terms of use............................................................................................... 34
Contact ....................................................................................................... 34
