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NMA: New Media Age - get Asset (Page 12)

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NMA: New Media Age - get Asset


INTUITIVE MEDIA RESEARCH SERVICES

NOTE: This Report is Copyright Intuitive Media Limited and may be used only for agreed research and
educational purposes, and may be quoted in reports and presentations provided Intuitive Media is
clearly and prominently credited as source. Terms of Use apply.

© Copyright 2006 Intuitive Media 6/12/06
12
Question 4: Where do you use your mobile phone most?

Here we wanted to find out whether children use their phones in private as well as in public.


Results
Of the 1342 children who responded:
52% use it mostly in private
48% use it mostly in public

This suggests that 52% of children's calls are unsupervised by parents.

Gender & Age Differences
There was very little gender or age difference in use.



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