NMA: New Media Age get Asset Page 11
INTUITIVE MEDIA RESEARCH SERVICES
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© Copyright 2006 Intuitive Media 6/12/06
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Question 3: When do you use your mobile phone most?
In this question we were looking at school versus home use as well as time of day.
Results
Of the 1069 children who do own a mobile phone:
85% use it at weekends
58% use it in the evenings
only 7% say they use it during school playtimes
Gender & Age Differences
There was very little gender or age difference in use.