editorial
The world of marketing is changing. The
Internet is now a mass medium, and it
has turned the one-way communication
from company to consumer into a
dialogue. At the same time it has given
consumers unprecedented control over
when and how they receive marketing
messages. The brands that adapt to
this new world will prosper. The ones
that don't will die.
There is only one magazine that has been
writing about this transformation since it
star ted in this countr y ten years ago. There is
only one magazine that repor ts all the news
that matters in this rapidly changing sector
ever y week, and places it in context with exper t
analysis and informed commentar y. That
magazine is NMA.
NMA was launched in June 1995 and quickly
became the bible both for companies using
interactive media to communicate with their
consumers, and for the companies supplying
the products and service that make that
communication possible, rather than writing
about technology, NMA focuses on the business
opportunities created by interactive technologies
as they develop. It has introduced authoritative
coverage of wireless and interactive TV, and it
explores the synergies that exist between digital
platforms. And, increasingly, it examines how
interactive media sit in the broader media mix.
