Advertising Rates
RATE CARD #44 EFFECTIVE January 1st, 2003
GENERAL INFORMATION
Format -
Business Magazine
Publication Date -
Middle of the month
Closing Date -
Fifteenth of preceding month. If final proofs are required, copy
and material should be at our Advertising Sales Office four weeks prior to
closing date.
Circulation -
Audited by Audit Bureau of Circulations
ADVERTISING RATES
UNIT
ONE
FOUR
EIGHT
SIZE
TIME
TIMES
TIMES
FULL PAGE
$3,980.
$3,685.
$3,410.
2/3 Page
3,285.
3,035.
2,865.
1/2 Page
2,815.
2,585.
2,395.
1/3 Page
1,810.
1,670.
1,545.
1/4 Page
1,405.
1,295.
1,200.
1/6 Page
1,005.
925.
860.
1/12 Page
815.
750.
690.
COLOUR CHARGES
· Spot Colour (from process colour) per page or less . . . . . . . . . . . .$450.
· Spot Colour (matched Inks) per page or less . . . . . . . . . . . . . . . . .$565.
· Process (four) colour per page or less . . . . . . . . . . . . . . . . . . . .$1,210.
· Metallic Inks - rates on request
· Process film separations - rates on request
SPECIAL POSITIONS
(excluding covers)
· Plus 25% of total cost - space & colour
APPOINTMENT NOTICES
· $14.05 per agate line
CAREERS ADVERTISING
· Classified advertising $9.65 per agate line -
minimum space 1 column x 1 inch
· Careers advertising $10.95 per agate line
· Confidential Box Service - $13.50 per insertion
· NON-CANCELABLE AFTER FIFTEENTH OF PRECEDING MONTH
AGENCY COMMISSION
15% on gross billing allowed on space, colour and position to
recognized advertising agencies only.
Commission is not allowed on production, extra mechanical charges,
reprints, logo services and careers/classified advertising.
MECHANICAL DATA
Method of printing: Sheetfed Offset
Binding: Saddle-Stitched
Screens: 133 lines per inch
Trim Size: 8
1
/
8
"
x 1
0
7
/
8
"
Type Page: 7" x 10"
Columns: 2
1
/
4
"wide x 10" depth
Single page bleed: 8
3
/
8
"
x
11
1
/
8
"
;
trim to 8
1
/
8
"
x
10
7
/
8
"
Double page bleed: 16
1
/
2
"
x
11
1
/
8
"; trim to 16
1
/
4
"
x
10
7
/
8
"
INSERTS
*Please confirm all specifications, with publisher, in advance of printing of
any inserts.
ADVERTISING DIMENSIONS
Unit (Live Area) . . . . . . . . . . . . . .Wide ............................Depth
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . .7"............................................10"
2/3 Vertical . . . . . . . . . . . . . . . . . . . . . . . .4
1
/
2
"..........................................10"
1/2 Island . . . . . . . . . . . . . . . . . . .4
1
/
2
" .............................7
1
/
2
"
1/2 Horizontal . . . . . . . . . . . . . . . . .7" .................................5"
1/2 Vertical . . . . . . . . . . . . . . . . . . . . . . . .3
1
/
2
"..........................................10"
1/3 Square . . . . . . . . . . . . . . . . . .4
1
/
2
" ...............................5"
1/3 Vertical . . . . . . . . . . . . . . . . .2
1
/
4
" ..............................10"
1/3 Horizontal . . . . . . . . . . . . . . . . .7" ...............................3
1
/
4
"
1/4 Vertical . . . . . . . . . . . . . . . . .4
1
/
2
" .............................3
3/4
"
1/4 Horizontal . . . . . . . . . . . . . . . . .7" ...............................2
1
/
2
"
1/6 Horizontal . . . . . . . . . . . . . . . .4
1
/
2
" .............................2
1
/
2
"
1/6 Vertical . . . . . . . . . . . . . . . . .2
1
/
4
" ............................... 5"
1/12 Horizontal . . . . . . . . . . . . . . .4
1
/
2
" .............................1
1
/
4
"
1/12 Square . . . . . . . . . . . . . . . . .2
1
/
4
" .............................2
1
/
2
"
PRINT AND ON-LINE MECHANICAL SPECIFICATIONS
Advertisements may be delivered electronically, via e-mail or CD-ROM.
Advertisements must be provided complete, separated to CMYK, including all
fonts, images, logos, etc. and be accompanied by a separated, colour proof
(for press approval). Broadcaster does not accept any files created in office
software packages. This includes any word processor, spread sheet or
presentation packages such as Microsoft Office and Corel Office Suite.
Broadcaster also accepts film negatives (black/white, two, three and four
colours), right reading emulsion side down. A separated colour proof, must
accompany film negatives, for press approval. All material, either electronic
or print must be supplied to Broadcaster's specifications. Any additional
production charges are an extra and will be invoiced at our prevailing rates.
The Publisher will destroy all advertising material, unless otherwise
instructed, within one year from the date last used. Publisher reserves the
right to reject any advertising which is not in keeping with Broadcaster's
publishing standards.
COPY & CONTRACT CONDITIONS
Liability for damages allege to arise from errors in advertisements is not accepted by
the Publisher beyond the actual amount paid for the space used by that part of the
advertisement containing the error, regardless of onus of blame for such error. Liability
is not accepted for non-insertion of any advertisement. All copy and layouts are
subject to Publisher's approval. The Publisher reserves the option to insert above or
below any copy the word "Advertisement". The Publisher reserves the right to reject
any advertising which he feels is not in keeping with the publication's standards
.
FOR FURTHER INFORMATION & SPACE
RESERVATIONS, PLEASE CONTACT:
JAMES COOK
JOHN BUGAILISKIS
SENIOR PUBLISHER
EDITOR
TEL: (416) 442-2106
TEL: (416) 510-6835
FAX: (416) 442-2213
FAX: (416) 442-2213
e-mail:
e-mail:
jcook@broadcastermagazine.com
jbugailiskis@broadcastermagazine.com
CANADA TOLL FREE
1-800-268-7742, press 2, press 1, dial 2106
U.S.A. TOLL FREE
1-800-387-0273, press 2, press 1, dial 2106
1450 DON MILLS ROAD, TORONTO, ONTARIO M3B 2X7 CANADA
roadcaster
®
B
Canada's Communications Magazine
Visit our website at:
www.broadcastermagazine.com
FOR ALL ON-LINE SALES & PROMOTION
ACTIVITIES PLEASE CONTACT:
jcook@broadcastermagazine.com
MEDIA KIT
& RATE CARD
2003
B
roadcaster
roadcaster
®
B
w w w . b r o a d c a s t e r m a g a z i n e . c o m
w w w . b r o a d c a s t e r m a g a z i n e . c o m
Canada's Communications Magazine
SERVING CANADA'S RADIO, TELEVISION, AUDIO
& VIDEO PRODUCTION, POST-PRODUCTION,
TELEPHONY, CABLE, & WIRELESS INDUSTRIES
MEDIA KIT
& RATE CARD
2003
