DIRECTORIES
Broadcaster publishes a Directory each May and November. Long referred to as the "bible"
of the industry the Broadcaster Directories are the most comprehensive information source
available on the Canadian communications industry. The Directories are retained and
consulted continuously, by the industry decision-makers. Your advertising message receives
the most cost-effective delivery available.
roadcaster
®
Audit Bureau of Circulation
Qualified subscribers include every Canadian radio and television station,
audio and video production/post-production facilities, telephone companies,
wireless providers, cable operators, OEM's and distributors/dealers,
government agencies (federal and provincial), advertising agencies, national
advertisers, Internet providers and consultants.
BROADCASTER's circulation is divided between engineering and
management personnel to ensure that advertisements receive exposure to
the industry decision-makers and the people with the buying authority.
BROADCASTER's circulation gives your advertisements exposure to the
people who use the equipment, the people who make the technical
purchasing recommendations and the people who sign the cheques.
BROADCASTER's circulation is audited by the Audit Bureau of
Circulation. ABC provides a reliable, unbiased source of media data
prepared by an independent body whose sole mandate is the auditing of a
publications' circulation list. This verification of total
circulation figures includes name, title, occupation,
and qualification. The benefit of an ABC audit, to an
advertiser, allows a comparison between various
publications' audiences especially those publications
which are not ABC audited.
EDITORIAL
BROADCASTER's editorial is directed to both management and technical
readers in Canada's communications industry. Each month our award
winning editorial staff provides the best in industry coverage to both the
management and technical reader. The dependable excellence of
BROADCASTER's editorial content and diligent coverage ensures people
using the equipment, the people making the technical purchasing
recommendations, the people purchasing programming and the people
approving and paying for these purchases all have exposure to your
advertising message.
www.broadcastermagazine.com
Canada's Communications Magazine
Celebrating 61 years of continuous service to
Canada's broadcasting and related industries.
BROADCASTER is the broadcast industry's recognized business
publication that serves Canada's intensely competitive and rapidly
changing communications industry. BROADCASTER's time proven and award
winning editorial excellence, combined with the most targeted, Audit Bureau
of Circulation audited circulation gives advertisers the most cost-effective
promotion medium to reach Canada's communications industry. For over 61
years BROADCASTER, the communication's industry publication of record,
has been the integral media buy to reach your prime target markets in the
Canadian communications industry.
ADVERTISING IN BROADCASTER MAKES YOUR
MARKETING EFFORTS MORE EFFICIENT BY....
Making contact far beyond the reach of your sales force, direct mail
program or E-mail program.
Creating product awareness among prospects
Creating quality leads for your sales force to follow-up
Building product/brand preference
Increasing your sales
Increasing your market share
Boosting profits
ADVERTISING IN BROADCASTER WORKS...
The next time an advertising decision is being made, review what the important
criteria are for a successful advertising campaign and you'll find
BROADCASTER gives you the most complete delivery available.
Independent, ABC audited circulation to decision-makers in your target
markets
Informative and reliable editorial your customers read and refer to, hence
continual exposure to your advertising message.
Cost-effective advertising which offers exposure to the greatest number of
qualified readers, for the lowest dollars.
Advertising support through creative marketing input and follow-up research
and development.
ON-LINE INITIATIVES...
WWW.broadcastermagazine.com
is the hottest website for Canada's
broadcast and related industries.
www.broadcastermagazine.com
provides the daily, online industry
traffic -- your company supplies
the advertising message -- the
result is targeted, frequent and intense
visibility for your company's message.
EDITORIAL CONTENT...
Daily breaking news
Weekly news blasts
Broadcaster's Directory on-line
Keyword search of directory, archived issues and breaking news
Current & archived issues
Communication links
Communication events calendars
Career and classified advertisements
Press Room
On-Line promotion opportunities...
Site-master banner ad
Home page banner ad
Single section banner ad
Keywords
Ad tiles
Site Skyscrapers
Hotlink/website listings
Press Room
B
2003 EDITORIAL CALENDAR
& SPECIAL ISSUES
JANUARY
- CanWest Global Communications
25
th
Anniversary Issue
MARCH
- NAB Convention Issue
- NAB Exhibitors Profiles
- DTV Update
MAY
- Spring Directory
JUNE
- Post-NAB Convention Issue
AUGUST
- Products & Services Tabloid
SEPTEMBER - Television Fall Launch Preview
- Television Equipment Report
- Specialty Services Update
OCTOBER
- CAB, CCBE & WABE Conventions Issue
- Radio Issue
- NAB Radio Show Issue
NOVEMBER
- Fall Directory
DECEMBER
- Products & Services Tabloid
- 2004 Communications Calendar
Member/Canadian
Business Press
www.broadcastermagazine.com connects your company to
Canada's broadcast professionals.....IMMEDIATELY!!!
