A Leader in the Parenting Category
UrbanBaby is an award-winning media site targeting new and expectant mothers
through an active website, trendy daily email newsletters focusing on "what's new" and
"what's hot", vibrant message boards and classifieds, offline events and direct-marketing
initiatives. UrbanBaby reaches affluent, well-educated women who utilize UrbanBaby as
their primary online community and parenting resource.
ADVERTISING BENEFITS
·
Reach affluent, well educated women locally and
nationwide
o
New York, Boston, Chicago, LA, SF, Seattle
o
and Nationwide
·
Tap into real life online
·
Connect with the right community for your brand
·
Target proven influencers in a key lifestyle category
MARKETING PROGRAMS
·
Email Newsletters
o
NY and Everywhere (National version)
o
LA (coming soon)
·
Dedicated Email Newsletters
·
Message Board Advertising
o
Display ads and text ads
·
Site Advertising
o
Display ads and text ads
·
Events
AUDIENCE STATS
1
·
91% Female, 9% Male
·
74% HHI over $75,000
·
24% Expecting
22% Newborn
·
23% Toddler
·
·
31% Preschoo
Marketers interact with the vibrant community in the
popular email newsletters and lively message boards.
l
LEARN MORE
Contact your CNET Networks Community Sales Manger to
SOURCES
explore these opportunities further at
urbanbaby.com/advertising
1) UrbanBaby internal logs, Summer 2006
© 2006 CNET Networks. All Rights Reserved. v. 9/11/2006
