"UrbanBaby has emerged as the most compelling window into
the miseries, joys, obsessions and paranoias of modern family
life."--New York Times
UrbanBaby is an award-winning media company targeting *influencer* new and expectant
mothers through an active website, trendy daily email newsletters focusing on "what's new"
and "what's hot", vibrant message boards and classifieds, offline events and direct-
marketing initiatives. UrbanBaby reaches affluent, well-educated women who utilize
UrbanBaby as their primary online community and parenting resource.
UrbanBaby has revolutionized and simplified the way in which busy women gather and
share information. Considered a leader in the parenting category, UrbanBaby has
generated a buzz since its launch in 1999 by veteran fashion editor and stylist, Susan
"Top 50 Website"
"Best of Website"
InStyle, Yahoo!, Wired, New York Magazine,
Boston Magazine, Chicago Magazine
"A style-savvy help desk for new and expecting parents"
"For a real sense of the new maternal chic, log on to UrbanBaby."
The Wall Street Journal
"Once you're hooked, it's very hard to log off."
New York Magazine
UrbanBaby creates successful integrated branding and purchase-intent campaigns for a
variety of clients, including Procter & Gamble, Bugaboo, Janie and Jack, Pampers, Citibank,
UPromise and Fisher Price.