Urban Baby Urban Baby Media Kit Page 2
UrbanBaby is a CNET Networks property
v. 8/15/2006
Demographic
1
UrbanBaby reaches well-educated early adapters who are loyal to the UrbanBaby
website, email newsletter and brand. Word-of-mouth buzz drives over 95% of new
subscribers to UrbanBaby.
Gender
Female
91%
Male
9%
Age
2434
64%
3544
31%
Other
5%
Household Income
$2575k
22%
$75200k
40%
$200k+
34%
Education
Undergraduate
92%
Graduate
46%
Doctorate Level
27%
Age of Child
Expecting
24%
Newborn (111 mos.)
22%
Toddler (12 yrs.)
23%
Preschool (3+ yrs.)
31%
Key Markets
New York
Boston
Seattle
Austin
Los Angeles
San Francisco
Chicago
UrbanBaby Everywhere*
*National Audience
1) Source: UrbanBaby Internal Log Files
