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BWF Official Mobile Content (Also available for Broadband)
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Badminton WAP Portal: News, Ranking, Fun Facts, Players' Images & Bios,
Fun Facts, MoBlog
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Wallpaper: Players, Logos
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Videos: Match highlights or major tournaments, instructional, players profile,
interviews
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Mobile Games (Coming Soon)
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SMS Services: News Alert, Contest, Voting, Prediction
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Marketing Rights
The prestigious Thomas Cup is the major men's international team competition in world
badminton which takes place every two years. The rivalries in Thomas Cup competitions
are traditionally intense encounters that pit national pride against each another. The
intensity and the passion of these clashes often spill over into the crowd and the
emotions charged up by spectators, never failing to lend that added buzz to an already
electric on-court atmosphere.
The Uber Cup is the counterpart women's team competition. It takes place simultaneously
with the Thomas Cup, thus making both events a enthralling double-header. Curiously,
only the USA, Japan, China and Indonesia have ever managed to win the Uber Cup.
Surely, it is time for a new badminton powerhouse to emerge.
The pinnacle of badminton's individual events culminate in the World Championship
which take place every year (except years in which the Olympic Games occur) allowing
winners the ultimate honour of "World Champion".
The Sudirman Cup is a mixed team competition that is also hotly contested in the name of national
pride. This unique tournament is the only one to combine the strengths of a country's best men and
women players in one competition.
The dynamic sport of badminton is played by an estimated 225 million people
worldwide and unfailingly packs arenas and increases TV ratings wherever it is
shown, especially in Asia. For example at the Athens 2004 Olympics, badminton rose
an incredible 14 places amongst the most popular televised sports from the Sydney
2000 Games, to now make it one of the most watched sports at the Olympics. To
further illustrate this phenomenon, the Thomas and Uber Cups in 2002 were watched
by well over 1 billion people!
Behind this resurgence in the sports' popularity, is the BWF, who are probably one of
the most progressive and forward thinking federations in world sport. They readily acknowledge the
importance of television as the main driving force in increasing participation levels, and are now in the
process of revolutionizing the sport to better suit the ever-growing TV audience.
Innovations to make the sport more "TV friendly" include a new scoring system to shorten matches,
changing the position of the service line, electronic line-calling, contemporary on-screen graphics and
stats, providing on-court entertainment between matches and actively promoting the players' image
and attire.
For more information, visit
http://internationalbadminton.org/
