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Industry News
ATC INITIATIVES
ATC TO LAUNCH NEW BUSINESS TOURISM
CAMPAIGN
The Australian Tourist Commission (ATC) will launch the next phase of
its global integrated marketing campaign next month, Managing Director
Ken Boundy announced recently.
Speaking at Australia's premier incentive travel event, Dreamtime in
Alice Springs Mr Boundy said the ATC had allocated an additional $1
million to the new campaign, which would build on the $1 million brand
advertising campaign run last financial year.
The $1 million funding has been allocated from the additional $6
million granted by the Federal Government this financial year.
"The ATC's first brand campaign was focused on building the
awareness and interest in Australia as a business tourism destination," he
said. "This next campaign will continue to build the awareness of
Australia, as well as focus on converting interest into business.
The ATC's three cornerstones of business tourism activities now
include:
1. Core marketing activities: as trade events, sale missions,
educational seminars.
2. Integrated marketing program: additional $1 million funding
campaign to include advertising, corporate famils, special publications.
3. Team Australia: Joint programs with Convention Bureaux
including sales missions with corporate and incentive buyers.
AUSTRALIA'S WINE TOURISM SECTOR
CONTINUES TO ATTRACT INTERNATIONAL
VISITORS
Australia's reputation for producing world-class wine continues to
spread, with approximately 30 per cent of all inbound visitors over the
age of 15 visiting wineries while in Australia.
Ken Boundy, Managing Director of ATC said "Australia's reputation
for producing world-class wine has added a greater depth to Australia's
image and made wine touring one of our top tourism assets overseas. In
fact each year nearly 500,000 international tourists visit Australia's
wineries,"
SYDNEY VOTED AS THE WORLD'S BEST CITY US
TRAVEL AWARDS
Readers of the US Travel and Leisure Magazine have voted Sydney
the world's best city outranking tourist hotspots including New York,
Paris and London.
ATC Managing Director Ken Boundy said a number of Australia's
cities, islands and hotels had been recognised in the latest awards
highlighting the appeal of the country with US travellers.
"Sydney has reclaimed the title as the World's Best City, after two
years," he said. "The city has now held this title for five of the past seven
years a superb record which illustrates the international appeal of
Sydney.
"The friendly Australian people were also recognised, with Perth
named the World's Friendliest City closely followed by Sydney at number two.
"Tasmania and the Great Barrier Reef were ranked among the top
three islands (ranked second and third respectively) in the world ahead of
Hawaii's Maui and Kauai as well as Santorini and Sicily.
KEEPING THE BUSH IN THE GAME
The Deputy Prime Minister, John Anderson, and the Minister for Small
Business and Tourism, Joe Hockey, recently launched a major new report
on tourism in regional Australia.
The ministers launched the Tourism Taskforce Report, Keeping the
Bush in the Game, at the Regional Tourism Roundtable in Canberra today.
The Government called the roundtable to discuss the key issues affecting
regional tourism operators, and to gain the benefit of their direct, on-the-
ground experience.
Mr Hockey said that the round table discussions would build on the
feedback and information gained from recent industry consultations on
the 10 Year Plan for Tourism. The Plan provides tourism's stakeholders
with an opportunity to move Australia onto a growth path that will
increase profits and create employment.
"The report points out that our capital cities and other iconic
destinations are forecast to enjoy considerable growth in tourism;
however, there are issues that need to be addressed to ensure that regional
areas also benefit from what is one of our largest export industries. We
are addressing these issues as a matter of priority in the 10 Year Plan for
Tourism.
TOURISM MINISTERS MEET
Commonwealth, State and Territory Governments, and the New Zealand
Government met recently in Auckland for the 45th Tourism Ministers'
Council meeting to discuss issues of significant importance to the
development of the tourism industry.
The Council noted the potential impact on tourism of international
events and domestic issues such as natural disasters. The Council agreed
to a motion by the Northern Territory to develop a national risk
management strategy and initiate better coordination in response to such
situations,
M E M B E R N E W S
