2
M I A A P D
· from p1
Introductory Level (INT) = Persons with
no or very limited experience in the
meetings and events industry
Foundation Level (F) = Co-ordinators/Sales
Assistants, with 1-2 years meetings
industry experience
Intermediate Level (I) = Meetings
Managers/Sales Managers, with 3-5 years
experience
Advanced Level (ADV) = Senior Managers
with more than 5 years experience
Executive Level (EXEC) = Business
Principals/Executive Management with
responsibility for running the business.
Meetings/Event Management
Newcomers - entry level
Routine clerical and computer skills, telephone
enquiries, general customer service. Provide
administrative support to conference
managers. Be part of conference management
team. Process registrations and payments.
Work on a registration desk. Assist in the
preparation of meeting proposals and bids.
Assist in the sourcing of potential destinations,
venues and other products for conferences or
events. Coordinate bookings for a range of
services
Handle client/delegate complaints. Supervise
and process registrations and payments.
Manage a registration desk. Prepare meeting
proposals and bids.
Source potential
destinations, venues and other products for
conferences or events. Prepare costings and
coordinate bookings for a range of services.
Manage projects.
Develop and implement business, PR and opera-
tional plans for an event and/or department.
Manage contractual relationships with clients
and suppliers. Ensure legal compliance for the
event. Implement risk management strategies.
Manage a conference/event team, including
recruitment and appraisal tasks. Prepare and
manage budgets for events or departments.
Legal Compliance, Accounting & Budgeting for
the overall business. Manage human resources.
Manage assets. Gather and Use Competitive
Intelligence. Benchmark business. Develop and
implement an overall business plan. Identify
new business opportunities. Establish a strong
business network.
Sales/Marketing in the Meetings/Events
Industry
Newcomers - entry level
Liaise with clients in relation to potential
business or a specific booking. Assist with
presentations. Participate in a range of sales
and marketing activities to promote the venue.
Assist in the creation of promotional
displays/stands at trade shows and events.
Assist with the preparation of proposals,
tenders and marketing reports. Attend meetings
with colleagues and clients. Use a range of
computer and administrative skills.
Negotiate with clients in relation to potential
business or a specific booking.
Make
presentations. Plan and implement a range of
sales and marketing activities to promote the
venue. Create promotional displays/stands.
Prepare a range of business documents such as
proposals, tenders and marketing reports.
Conduct meetings with colleagues and clients.
Supervise sales assistants.
Develop and implement business, PR, and
sales/marketing plans. Manage contractual
relationships with clients. Manage a bid team.
Develop new products.
Manage a
sales/marketing team/department, including
recruitment and appraisal tasks. Prepare and
manage budgets.
Same as for Meetings Management.
Topics to be Delivered as Part of the MIAA PD program
Given that the Introductory level is well catered for within MIAA via the
Essentials program, the development of the national curriculum has
concentrated on the Foundation, Intermediate and Advanced levels, and to
a lesser extent at this stage, the Executive level. Available on the MIAA
Website is a full document indicating the topics identified as those needing
to be introduced at the various career path levels. Table 2 provides an
example of this work for the Foundation level. It is important to note that
it is not presumed that all of these topics/skills shall be acquired before
appointment into a conference coordinator/sales assistant type role.
Instead it needs to be understood that these PD topics are recommended for
those already in these roles in preparation for their move into a supervisory
role at the Intermediate or Advanced level. It is also important to note that
the Foundation topics are, by definition, appropriate for the more senior
levels as it is presumed that these skills are needed, as well as the
additional skills required to perform supervisory and management tasks.
Table 1: Career Path Levels and Skills Required
Meetings & Events Industry
· to p3
