Full
1/2
1/3
1/6
1/12
Full
1/2
1/3
1/6
1/12
Full
1/2
1/3
1/6
1/12
1x
$3490
$1850
$1200
$740
$480
1x
$3490
$2060
$1550
$950
$600
1x
$2700
$1750
$1000
$800
$400
6x
$3310
$1730
$1120
$600
$380
6x
$3310
$1925
$1400
$800
$475
6x
$2405
$1530
$850
$750
$360
12x
$2950
$1470
$940
$520
$320
12x
$2945
$1600
$1190
$700
$400
12x
$2320
$1370
$640
$620
$300
18x
$2385
$1260
$790
$440
$280
18x
$2385
$1380
$940
$550
$305
18x
$2090
$1100
$550
$440
$250
Practice
and Patient
Management
Features
Departments
Supplements
& Marketing
Opportunities
Closing
Dates
Space: November 27
Film: December 5
2003 Editorial Calendar
JANUARY
Hawaii 2003 and
CLES Meetings Issue
Ramping up for custom ablation:
Part I
Effective physician/administrator
teams
Glaucoma Case Studies
What your weak Web site is
costing you
Should you Botox?
Product Section Focus: IOLs
Hawaii 2002 Meeting Issue
CLES (Contact Lens & Eyecare
Symposium) Meeting Issue
Space: December 27
Film: January 3
FEBRUARY
Ad Study and ACES
Ramping up for custom ablation:
Part II
Controlling costs in a group
practice
Action plan for residents
Allergy update
The nursing shortage: how bad
will it get?
Product Section Focus:
Glaucoma detection instruments
Ad Study Issue and
ACES Meeting Issue
Space: January 30
Film: February 6
Space: February 27
Film: March 6
ASCRS and ARVO Meetings
Issue
Space: March 28
Film: April 4
MAY
Are you at risk for embezzle-
ment?
Glaucoma surgery update
What's new in IOL injector
technology?
Productivity and EMR
Three products that have made
my practice more efficient
Product Section Focus:
Microkeratomes
Space: April 29
Film: May 6
JUNE
IOL update
How to determine if your con-
tact lens dispensary is profitable.
Applying OCT to the anterior
segment
Your staff's 10 biggest beefs
Supplementing your disability
insurance
Product Section Focus:
Phacoemulsifiers
Practice
and Patient
Management
Features
Departments
Supplements
& Marketing
Opportunities
Closing
Dates
Space: May 29
Film: June 5
JULY
Diagnostic Instrument
Buying Guide
Glaucoma Case Studies
Combining Visudyne with other
therapies
Have the new rules for pharma-
ceutical reps changed anything?
Getting new technology to pay
for itself
Tips for keeping overhead off
your back
Product Section Focus: Dry eye
products
Diagnostic Instrument Guide
Space: June 27
Film: July 3
AUGUST
Glaucoma diagnostics update
Using endoscopic cyclophotoco-
agulation in cataract surgery
Time to take your imaging effort
digital?
Internet marketing: What's the
goal?
An affordable video setup for the
surgery suite
Product Section Focus: Allergy
medications
Space: July 29
Film: August 5
Space: August 28
Film: September 4
Space: September 26
Film: October 3
NOVEMBER
AAO Meeting Issue
Dry eye update
Is microphaco for you?
AMD diagnostics update
Why all ophthalmologists need
to actively manage their careers
Glaucoma Case Studies
Action plan for residents
Product Section Focus:
Vitrectomy systems
AAO Meeting Issue
Space: October 28
Film: November 4
DECEMBER
2004 Buyer's Guide
2003 product of the year
Intravitreal injections: the new
frontier?
Where does ocular blood flow fit
into glaucoma care?
Salary survey
Viscoelastics' role in the latest
techniques
Product Section Focus:
Glaucoma lasers
2004 Buyer's Guide
At Press Time
Instrument Insider
On the Net
Practice Economics
ASC Management
Eye on Managed Care
Rx Perspective
Coding and
Reimbursement
Risk Manager
Marketing Matters
Spotlight on Technology
and Technique
Net Worth
Street Sense
Marketplace
Contact Lens Business
Stat Tracker
At Press Time
Instrument Insider
On the Net
Practice Economics
ASC Management
Eye on Managed Care
Rx Perspective
Coding and
Reimbursement
Risk Manager
Marketing Matters
Spotlight on Technology
and Technique
Net Worth
Street Sense
Marketplace
Contact Lens Business
Stat Tracker
MARCH
Ramping up for custom ablation:
Part III
Clear lens exchange from A to Z
How we recruit the best doctors
AMD treatments in the pipeline
Strategies for OR efficiency
Product Section Focus: Retinal
cameras/imaging systems
APRIL
ASCRS and ARVO
Meetings Issue
Glaucoma Case Studies
How the new flouroquinolones
are different
The latest science on ocular
vitamins
Three growth and profit
enhancement strategies for the
next 5 years
E-mail contact with patients:
when and why?
Product Section Focus: Refractive
lasers
SEPTEMBER
6th Annual Refractive
Surgery Issue
LASIK patient screening: How
much is enough?
Conductive Keratoplasty a year
later
Phakic IOLs in practice
The importance of nomogram
development
The Array lens as a practice-
builder
Surgical correction of hyperopia:
procedure comparison
Product Section Focus:
Glaucoma medications
OCTOBER
What are we doing with infor-
mation from AREDS and
OHTS?
Can you retire even close to
comfortably?
Understanding genomics
When a colleague is a danger to
patients
Putting SLT into practice
Product Section Focus: Corneal
topographers
Resource Center &
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