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WKCQ Saginaw - Saginaw EEOOutreach Program 2004 (Page 1)

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WKCQ Saginaw - Saginaw EEOOutreach Program 2004
EEO Outreach Program

Our Equal Opportunity Employment Outreach program included several prongs and
items to help disseminate information to our broad and vast listening audience as well as
potential applicants throughout the state of Michigan as well as the United States.
MacDonald Broadcasting Company is also an employee group with more than 10 full
time employees. Below is a list of items that we completed for our Equal Opportunity
Employment Program.
Establishment of an Internship Program: At MacDonald Broadcasting
Company (WKCQ-FM, WEEG-FM, WSAM-AM) we select a student from Reese
Public High School in Reese Michigan to come and experience what truly
happens at a radio station. We have that intern go through many different
departments, which include On-Air, Promotions, Support Staff, Production and
Sales, and with the aide of the individual teams, have them complete work that is
crucial in the running of the radio station. Some of the tasks that were given to
the intern were carting up spots for the Production Department, input of listener
information for valuable Programming and Promotional needs as well as
generating and distributing sales pieces to local advertisers. We feel that this gives
them a well-rounded look at the future available to them in the broadcast industry.

Participation in Career Fairs/Career Days ­ A number of our staff have
participated in Career Fairs and Career Days, helping to promote radio in its
entirety. MacDonald Broadcasting Company strongly believe that radio offers
Sales, Programming and Support positions as rewarding careers. Also, with our
Career Fairs, we have sent Senior Level Management to several Career Fairs
throughout the state, predominately at Universities, to promote that Radio
Advertising Sales and Support Staff can come from all walks of life and that you
do not have to have a major in advertising to have a career in broadcasting.
Examples of the Career Fairs that we have attended are; Duane Alverson,
President of MacDonald Broadcasting and Ken MacDonald Jr, Owner of
MacDonald Broadcasting attending the Michigan State Job Fair in 2004. Kristine
Rodabaugh, Executive Assistant to MacDonald Broadcasting Company attended a
Davenport University Career Fair in 2004. Ken MacDonald Jr. has also
participated in a local (Saginaw/Bay City/Midland, MI) broadcasting panel,
hosted by the Michigan Association of Broadcasters, which featured different
segments of the local broadcasting industry. Mr. MacDonald's position and
viewpoint on the panel was from the independently owned broadcast facility.
Also, we have had John Richards, a WKCQ On-Air Personality talk to an
elementary class in 2004 and explain to them what radio is all about, how he
became a radio personality, and what type of education they need to achieve to be
a radio air personality.
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