Let Others Promote your Business
Affiliate programs are the ideal way to make your web site profitable. Even if you have very little
sum in time or money you could get others to promote your website. Affiliate Programs are the
real deal and they help to sell products on all kinds of sites, from the smallest sole
proprietorships to the largest corporations.
Affiliate marketing essentially involves having website owners, known as affiliates, post
advertisements for your website on their own website. The advertisements are specially coded to
allow you to determine how many visitors enter your website through this advertisement. Unlike
other types of Internet advertising where the business owner pays for the opportunity to place the
advertisement on the website, an affiliate program can work on a pay per impression, pay per
click, pay per lead or pay per sale basis.
There are three major factors to be considered before you begin:
1. Whether to buy or
develop your own affiliate software
2. Identifying Right Affiliates
3. Deciding how much to pay in commissions
For implementing a successful Affiliate Marketing Program you will need to accurately track the
activity on your program once it's up and running, and to do this you'll need to consider how you
can provide good reporting systems to your associates. Hence, if you decide to Outsource by
joining an affiliate, an affiliate network, such as
CommissionJunction.com
,
LinkShare.com
, or
Nexchange.com
, can handle the basic development and implementation of a program. But if you
prefer to develop the program on your own, the entire development process can be done quite
effectively in-house.
This is How Affiliate Program works:
1.
Say, you choose an affiliate provider or providers (such as Commission Junction® or Link Share® to
help you set-up and launch your program.
2.
Affiliates will sign up for your affiliate program through your affiliate provider, who will manage your
affiliates with unique tracking URLs.
3.
When an affiliate puts a link or advertisement on their site, it will use the tracking URL that they receive
from the affiliate provider. Visitors that click on that link or advertisement are then tracked by your
affiliate provider.
4.
Each purchase on your reseller storefront will also use a tracking URL on the confirmation page that
will allow your affiliate provider to track which publisher should be credited with creating the sale.
5.
Through your provider, you'll pay a commission to the affiliate publisher who helped initiate these
sales.
