Lillian Vernon LV AR 2002 final Page 58
F I S C A L 2 0 0 2 F A C T S
8
Catalog titles published
37
Catalog editions
51
Years in direct marketing industry
$56.85
Average customer order
100%
Customer satisfaction guarantee
2,500
New products introduced
5,300
Employees during peak season
61,000
Packages shipped peak day
$65,000
Average customer household income
4
Million orders received
4.5
Million calls handled
4.6
Million products personalized
14.2
Million products shipped
26
Million households in database
39
Million Americans recognize name
162
Million catalogs mailed
L I L L I A N V E R N O N
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